The ethnography, when successful, provides information on social life much richer than most other research methods . Once we know how to see things from within a particular group (community) is likely to reach an understanding deeper why certain people act in a given manner.
The network is generating virtual communities of an emerging culture, and the possibility of ethnography as a research methodology in these spaces of social interaction. This interaction is developed based on oral and written language, based on what hypertext iconic and multimedia . It also has the ally generated from electronic storage of records (eg Moodle ): statistics on entry, stay and places visited, participation in forums ...
is curious as follow someone "and" our fans "are, in short, a trait participant observation rather than applicable in ethnography.
I wonder if (future) communication professionals should take more account of this research methodology since, after all, the communities are public .
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