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Web 2.0

I thought great this blog to guide NGOs in their social media campaigns. And yet it seems more cool now that I have to keep the standard that my partner has left they stuck squarely in the sector 3.0.

3.0 Sector is an initiative of the social work Savings to disseminate information service for NGO `s, how to use the tools of web 2.0 for social change, dissemination of good practices and linking agents action social.

Social media is also serving NGOs, and the objectives achieved with the tools that Web 2.0 provides are outstanding. Here are some of the most successful campaigns:

digital life The Sacrifice (The Sacrifice of the Digital Life)

This campaign, initiated by Alicia 1 December Keys wanted to raise funds earmarked for the l Ucha AIDS and so slow its pandemic in Africa and India. The action taken to this very simple: Alicia Keys, Lady Gaga, Justin Timberlake, Usher and other famous would dead digitally until their fans raised the number of a million dollars . No more tweets and facebook updates until the one million dollars.

The fact is that since its launch on December 1, coinciding with World Day Fight AIDS, it took just 7 days to achieve this goal of fundraising . It is not known if solidarity or concern never to hear any more of his idols, the campaign worked.

Perhaps the only downside is that there has been nowhere in what degree they agreed artists, if not donated or some of their personal assets because of their status or whether it was more than enough to let the whole world no tweets and updates on the facebook wall.

Feed your solidarity

Action Against Hunger and English Federation of Hoteliers joined (October 7 November 7) to combat child malnutrition. The 300 restaurants that helped chose a dish or menu solidarity, which should ask every customer who donate an amount for nutritional treatment to save the lives of malnourished children.

The success of the campaign was that ACUAMED Interactive not only limited to developing the web where we managed the registration of participating restaurants, but developed a Web 2.0 strategy with the following:

-one feed Twitter Direct Action Against Hunger

-button social, such as "like" Facebook

-sending press releases to bloggers and media of the hospitality industry, thereby garnered much media presence online as websites, blogs, forums (generated 4,000 visits to the site from these sources)

addition ACUAMED joined Foursquare the campaign, creating a profile of Action Against Hunger to enter the restaurants were not geo and adding more than 300 tips to report their participation in this campaign.

Thanks to the movement in social networks, the web was in its first day of release 6,000 hits.