After following whole process of bank merger between CaixaGalicia Caixanova and I needed to rule on its new name: Caixa Nova Galega.
The reception has not been too good, and there have been many users who would soon boast of the NO-CA-GA, creating facebook groups like this one Novacaixagalicia Whoever invented that design is a cousin of the XUBI.
However, despite the name is most satisfactory to both parties, the case reminds me of the merger between Banco Santander Central Hispano and Argentaria, giving the lengthy result Banco Santander Central Hispano (BSCH). And today known (and acknowledged in its ICG) and Banco Santander , period.
So I bet that the battle in the name has won the deceased CAIXANOVA CAixagalega because Nova will, over time, Caixa Nova dry.
anyway has not been physically effective fusion because it has not proceeded to change the corporate identity graphics branches have not been restructured the locations of these, and everything looks to the process will be much longer and tedious (what about intranets, has made a new, still work the two separately?) The confusion for customers (and employees) are served.
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