is not because work there but ... Harper's Bazaar , mythical magazine where they exist, and where the photographer Richard Avedon began his career, never ceases to amaze month after month. What I like most: his covers and concept: " with nearly 30 editions worldwide, Harper's Bazaar has entered the twenty-first century claiming your Thinking Fashion the importance of intelligent fashion. A magazine for women who live their lives around fashion, but never, NEVER, live slaves to fashion. Or fashion, or anything. Readers discerning enough trained and experiences. Harper's Bazaar Women . Those who enter by the door and everyone knows they have something special. Again, have something special, do not they wear something special. That's another thing. "Palabras de Andrés Rodríguez, editor.
After following whole process of bank merger between CaixaGalicia Caixanova and I needed to rule on its new name: Caixa Nova Galega.
The reception has not been too good, and there have been many users who would soon boast of the NO-CA-GA, creating facebook groups like this one Novacaixagalicia Whoever invented that design is a cousin of the XUBI.
However, despite the name is most satisfactory to both parties, the case reminds me of the merger between Banco Santander Central Hispano and Argentaria, giving the lengthy result Banco Santander Central Hispano (BSCH). And today known (and acknowledged in its ICG) and Banco Santander , period.
So I bet that the battle in the name has won the deceased CAIXANOVA CAixagalega because Nova will, over time, Caixa Nova dry.
anyway has not been physically effective fusion because it has not proceeded to change the corporate identity graphics branches have not been restructured the locations of these, and everything looks to the process will be much longer and tedious (what about intranets, has made a new, still work the two separately?) The confusion for customers (and employees) are served.
I thought great this blog to guide NGOs in their social media campaigns. And yet it seems more cool now that I have to keep the standard that my partner has left they stuck squarely in the sector 3.0.
3.0 Sector is an initiative of the social work Savings to disseminate information service for NGO `s, how to use the tools of web 2.0 for social change, dissemination of good practices and linking agents action social.
Social media is also serving NGOs, and the objectives achieved with the tools that Web 2.0 provides are outstanding. Here are some of the most successful campaigns:
digital life The Sacrifice (The Sacrifice of the Digital Life)
This campaign, initiated by Alicia 1 December Keys wanted to raise funds earmarked for the l Ucha AIDS and so slow its pandemic in Africa and India. The action taken to this very simple: Alicia Keys, Lady Gaga, Justin Timberlake, Usher and other famous would dead digitally until their fans raised the number of a million dollars . No more tweets and facebook updates until the one million dollars.
The fact is that since its launch on December 1, coinciding with World Day Fight AIDS, it took just 7 days to achieve this goal of fundraising . It is not known if solidarity or concern never to hear any more of his idols, the campaign worked.
Perhaps the only downside is that there has been nowhere in what degree they agreed artists, if not donated or some of their personal assets because of their status or whether it was more than enough to let the whole world no tweets and updates on the facebook wall.
Feed your solidarity
Action Against Hunger and English Federation of Hoteliers joined (October 7 November 7) to combat child malnutrition. The 300 restaurants that helped chose a dish or menu solidarity, which should ask every customer who donate an amount for nutritional treatment to save the lives of malnourished children.
The success of the campaign was that ACUAMED Interactive not only limited to developing the web where we managed the registration of participating restaurants, but developed a Web 2.0 strategy with the following:
-one feed Twitter Direct Action Against Hunger
-button social, such as "like" Facebook
-sending press releases to bloggers and media of the hospitality industry, thereby garnered much media presence online as websites, blogs, forums (generated 4,000 visits to the site from these sources)
addition ACUAMED joined Foursquare the campaign, creating a profile of Action Against Hunger to enter the restaurants were not geo and adding more than 300 tips to report their participation in this campaign.
Thanks to the movement in social networks, the web was in its first day of release 6,000 hits.
And so ended a channel (and the jobs of people that made it possible ) for the issuance and tireless loop Big Brother. The Orwellian metaphor, as well as ironic, is perfect. A bit of bait to stun, to know what happens in reality is not interested in anything.
Four-Telecinco 4 reasons why your social media strategy will fail (if you have one ...)
The PR consultancy Edelman wrote a post the reasons why social media presence can fail. I'll stick with these four reasons.
1. think that Twitter will solve all your problems
Extensible to any network. The tools change daily. But what does not change are the expectations of the brands that consumers have. Social networks come to a people and build relationships . But are not there just to sell your product or service.
2. Have not investigated
wildly create profiles and pages on Facebook and Twitter just because the next door has done so and do not want to be less. Without research, image and reputation can be severely damaged . Sometimes it is better that there is no social networking presence. (Did not you suggest anything to the fans on your page are only employees of the company?) Organizations should identify if your brand is a relevant topic of conversation in social media. Population Studies, sociological ... are important and help us understand how our particular segment we are addressing. With proper research, our brand is ready to develop a plan of action.
3. Only hear
Play is good. In fact, it is critical to build strong and lasting relationships. Tools like Scoutlabs or Biz 360 allow us monitor online reputation we have and planning how it should be our feedback. Well, but listen to hear because you have nothing better to do, is worthless. Is only half the equation. Not only should you listen, you have to talk and act using all the knowledge and the feedback we get from community using it to innovate and change. Some signs of success go hand in hand, Intel, Starbucks and Ebay.
4. You need (or do not know) have corporate history
All brands have a history. The problem is that not always know the best way to tell. Many professionals still trapped on intranets with press releases and a communication way to forge that history. Yet others choose to tell a complete story with a simple creative piece.
However, having the mission and history of the company is much more. includes talks and participation . means immersion of what is and what the brand means in the communities that we care. Also construct stories as the consumer develops a language around the brand and what it accepts and learns from him. The stories have successful when they are flexible and not afraid to highlight the "stories of consumers" even if they do not reflect perfectly the "commitment to the brand."
The Social media is not a fad. Nor a game. Not only has more than Twitter. If a brand wants to really succeed in cyberspace, as an organization needs to know deeply, no doubt in what the expectations of customers and find out what is going to do for a long period in the Web 2.0.
